Building the Future of European Retail Technology

Simplifying Retail Complexity

Founded in Dudelange, Luxembourg, FreshStream ProAX emerged from a simple observation: European retailers were struggling to manage increasingly complex multi-channel operations with outdated, disconnected systems.

Our team of retail technology specialists recognised that success in modern commerce requires seamless integration between online stores, physical locations, inventory systems, and customer touchpoints. We built ProAX to bridge these gaps.

Today, we serve retailers across the EU with a platform that understands European business requirements, from GDPR compliance to multi-currency operations and VAT handling. Our focus remains on making complex retail operations simple and efficient.